Week 16: From Spreadsheets to Full-Funnel Autonomy

This week we crossed an important threshold by replacing every brittle spreadsheet with a normalized database and wiring that data into ad targeting, creative generation, and payments. Below is the recap investors asked for.

Major milestones

• Supabase migration complete – All venture data now lives in a structured schema (venture, venture_config, leads, research, metrics). Agents read and write directly, giving every workflow persistent state and eliminating sync errors.

• Venture Object Pipeline live – A single business plan is parsed into a “venture + config” pair that powers ad creation, checkout, HTML delivery, and reporting. One record now spins up an entire funnel in minutes.

• Targeting Agent wired to Meta API – The agent selects interests, behaviors, and life events, then pulls the correct IDs from Meta for immediate campaign launch. First release ships one targeting group per ad set; nested logic lands next.

• Creative bundles synced – Copy, image prompt, color scheme, and landing page instructions are generated as a unit, enabling true full-funnel A/B tests without manual edits.

• Event tracking unified – Webhooks from Stripe, GitHub, and Gmail feed into the metrics table, giving us click-to-cash visibility for every venture and laying the groundwork for automatic optimization cycles.

What we learned

1. Database-first design raises reliability and speed immediately.

2. Treating “venture + config” as the primary object lets us run hundreds of businesses in parallel with no duplicate logic.

3. Cold ad traffic needs different default pages than warm leads, so fallback HTML matters.

4. Advanced targeting will require AND/OR grouping—now scoped for the next agent sprint.

5. Attribution is only as good as the underlying event stream; granular webhooks were worth the extra setup.

Next on the roadmap

FocusObjectiveStatusTargeting AgentFinal stability pass on single-group specsIn progressWorkflow validationEnd-to-end tests across venture creation, ads, checkout, HTMLScheduledMetrics schemaAdd finer-grained fields to support the upcoming dashboardDesign completeMulti-venture launchRun several verticals in parallel, watch for collisionsQueuedAnalyzer AgentScope insights engine that reviews plans plus live metricsStretch goal

Why this matters

A stable database, a reusable venture object, and real-time metrics give Entonomy the foundation to operate dozens of autonomous ventures at once. Each week we remove another manual step and tighten the feedback loop between data, agents, and revenue.

Stay tuned for next week’s update as we push the targeting agent to handle complex logic and light up our first multi-venture cohort.