August 2, 2025
Week 19: From Clicks to Leads

Our nineteenth sprint was about turning raw infrastructure into a repeatable lead-machine. By tweaking just three levers, we jumped from one qualified prospect last week to 138 this week.
What we changed
Ad objective: Meta campaigns switched from Traffic to Lead. The platform now optimises for people who actually fill the form, not passengers who only tap a link.
Landing pages: We retired the rigid AI-generated HTML template and rebuilt pages in Lovable’s visual editor. Narrative flow, hierarchy and micro-copy now match user intent.
Venture sourcing: Instead of a stale idea backlog, an automation loop now asks Perplexity to scan live forum chatter for real frustrations. Only pain points with clear demand enter the pipeline.
These three adjustments align acquisition, message and market in one closed loop.
Traction snapshot
This week we went from 1 to 138 customer leads.
Key learnings
Optimise for the end, not the click. Campaign configuration drives algorithm behaviour; pick the objective that matches the funnel’s final step, not a vanity metric.
Design earns trust. Visually balanced layouts and emotional cues lift form-fill rates far more than code speed alone.
Market-first ideation wins. Sourcing ideas from real-time complaints yields ventures with built-in urgency.
What’s next
Perplexity agent upgrade – tighter filters so only problems with clear spend-ready audiences get built.
Pixel tracking on every Lovable page – full-funnel attribution and retargeting.
Lead enrichment – auto-append source, timestamp and geo to every record.
Launch 5–10 fresh ventures with the proven “Lead” setup to stress-test scalability.
Refined image prompts – align creatives with page tone for higher ad relevance.
We are sharing these numbers in real time because transparency accelerates feedback and trust. If you see an angle we missed—or want to partner with a system that can spin up, test and validate new companies in days—let’s talk.