This week marked a strategic shift in how we approach venture creation. Based on our successful experiment in recreating a company with proven product-market fit, we decided to concentrate on businesses where demand already exists and customers consistently buy and love the product. Instead of chasing untested SaaS concepts, our focus is now on markets with strong but smaller niches that can be efficiently served by autonomous systems.

1. Shift to Proven Product-Market Fit

Our earlier test demonstrated that AI agents could replicate a validated business in less than a day. This result convinced us to move our attention toward selling products with known demand. By narrowing scope to opportunities with historical traction, we increase the likelihood of achieving real customer conversions — to prove the system works —while continuing to test the scalability of our agent workflows.

2. Introduction of the P15 Model

This strategic pivot led to the creation of a new product archetype: P15 – Physical Product Development. Unlike digital-first archetypes, P15 is designed to bring real-world goods to market quickly and at scale.

The core of the P15 model:

• Printify API Integration – Enabled AI-driven design-to-fulfillment workflows for print-on-demand products.

• Image Generation Models – Used to create thousands of unique product designs across categories like apparel, accessories, and household goods.

• Niche Market Targeting – AI agents compiled a catalog of thousands of products, each mapped to specific small customer segments across the United States.

3. Launch of Physical Product Campaigns

The first batch of P15 campaigns went live this week. The agents autonomously handled product creation, listing generation, and marketing asset development. These campaigns are now running and will provide data over the next few weeks to evaluate the viability of physical products as part of the Entonomy venture pipeline.

Weekly Learnings

• Validated demand drives clarity – Shifting to businesses with known product-market fit ensures we are testing scaling mechanics rather than product viability.

• Physical products broaden horizons – With P15, our system is no longer limited to digital SaaS but can now autonomously bring tangible goods to market.

• Small niches add up – By targeting micro-markets across the US, we can diversify risk while testing agent-driven customer acquisition at scale.

Plan for Next Week

• Monitor P15 Campaign Performance – Track lead generation, conversion, and fulfillment for the first wave of physical product listings.

• Refine Niche Targeting – Improve agent workflows for identifying and serving micro-markets with higher purchase intent.

• Expand Product Variations – Scale the catalog further, adding more categories and experimenting with cross-sells and bundles.

• Benchmark Economics – Begin comparing unit economics of P15 ventures against digital models to assess long-term sustainability.